In 1999, our managing director and founder Achmed Rasch formed a small team for 3D computer graphics, working on projects together with his father Mahmoud Bodo Rasch. Being a relatively new technology at the time, we started developing folding simulations for large umbrellas eventually producing first fully computer animated short films of entire project design proposals. In the pursuit for more realism, we started early on to use VFX methods in our productions.

In 2003, we became an independent company which continued with architectural 3D visualization works but also expanded into new fields. We started with own architectural design projects using our expertise in 3D visualization as our main design tool. This way of working quickly proved to be successful and we were able to win projects, with the Lunar and Astronomy Science Center in Makkah being the most prestigious.

From 2008 the cooperation on projects with SL-Rasch became more intensive and we joined SL-Rasch as a department with our management and administration. During this time, we realized the Makkah Clock and numerous other projects together. We continued to operate as an independent company in 2015, which after several structural and name changes became Vista Media & Design GmbH in 2019.

Over the years we have developed a design approach based on virtual reality. In an iterative process, we design structures and spaces from the beginning in a full scale virtual 3-dimensional environment with accurate models, realistic lighting and materials. Based on the virtual model, scaled physical models and mockups are created when necessary.

This reality-based planning process is the basis for an accurate, efficient and successful project realization and integrates perfectly with today’s BIM standards.

Based on the virtual planning model and the project requirements we use simulation tools for structural analysis, acoustic and lighting design.

For projects with large numbers of visitors, we can simulate the flow of people with a specially developed software. In this way, we can design a project for a desired capacity and determine the optimal capacity for existing projects.

We are involved in scientific research projects and work closely with manufacturers to develop new and improve existing methods, technologies, and materials.

In collaboration with the Bartenbach Lichtlabor and the University of Innsbruck, we conducted a perception-psychological study to improve museum visitor guidance.

Our way of working has always required demanding and high-performing IT and media technology. Our projects benefit from over 20 years of experience, in planning, implementing and operating sophisticated production environments and media attractions.

Our office is fully equipped with a high-performance IT infrastructure and in-house software development. All our departments work in a fully color-managed workflow ensuring color accuracy right from design to production. Our CGI department is equipped with its own rendering farm and high-end workstations.

Our film production unit is equipped with Sony F55 film cameras and our two film editing suites are fully equipped for offline video editing with Avid Media Composer and Adobe Premiere Pro editing systems. For working together on large projects and for archiving and providing footage, a shared memory system is used.

Facilities for fine art printing and exhibit prototyping support a high-level development and execution of our projects.

We use schedule network analysis, time tracking and a central ERP system for all commercial processes to ensure efficient and stable project management.

In the execution phase, we use special project servers through which the planning coordination and approval processes are efficiently handled with all those involved in the project.

We hold an archive of several hundred hours of quality footage and still photography related to our productions.

For licensing inquiries please contact us.